๐ฆท Brighten boldly, freshen fiercely โ smile like you mean it!
EuthymolPurple Whitening Toothpaste uses a unique violet tone-up formula to instantly neutralize yellow teeth, delivering visible whitening after one use. It offers 24-hour stain defense with smart whitening particles, strengthens enamel with fortified ingredients, and provides up to 12 hours of bold mint freshness. Backed by over 120 years of trusted British oral care heritage, itโs the perfect choice for sensitive teeth needing a confident, radiant smile.
E**A
It actually works?!?! ๐
I was skeptical, but after watching a reel on Instagram, I was influenced. It made sense why a purple toothpaste would work and it seemed safer/cheaper than strips, which I've used with little result.After 2 uses, I kid you all not, I really notice the difference!!! Can't wait to continue using and seeing results. Will report back with any significant changes! ๐๐
T**C
Purple and anti cavity
Love that itโs purple but has fluoride which is a strange touchy topic recently. I want to keep my teeth as long as possible so having a whitening effect plus anti cavity protection means this is going to get repurchased over and over. Not sure if this has a bulk amount but would be nice.
M**Y
Good. A little "hot"
Taste:The taste of this toothpaste is a little odd. It tastes like menthol, but like the kind you'd rub on sore muscles. It's a bit too "Hot" for me, and it makes my tongue go numb, which I'm not sure is a good thing.Teeth cleanliness:My teeth do feel very clean after using it (but then so do all other toothpastes I've tried)I did not notice any difference with the whitening effect so far. They include a little "color chart" with the box, which I liked, but I haven't noticed a major difference.I wish this brand would lean more into the "Nature" aspect, and not include all these colorings. Even though I love purple, adding ingredients such as Blue 40 does not inspire confidence for me personally. I'd prefer a plain looking toothpaste without questionable colorings.The texture is nice, but I have noticed that when I remove the cap, sometimes it feels a tiny bit "too liquid" and I have to maneuver with the toothbrush not to drop toothpaste on my counter. I LOVE that the tube is made out of metal and not plastic. Plus points!!Overall, it's a nice toothpaste.
J**.
Great whitening toothpaste!
I was skeptical but within just a few days there was a noticeable difference in the whiteness of my teeth. I intend to use this exclusively until the tube is gone and then alternate with my normal toothpaste after that.
D**G
Best toothpaste ever!
I thought I loved the pink formula best, until I tried the purple. This is hands down the best toothpaste I have ever used. I have never liked toothpaste of any kind because the flavor typically nauseates me. I don't know what it is about this one, but the flavor is bright and fresh and my teeth look and feel better than they have in years!
N**D
No improvement
I've been using it for about a month now. Haven't seen that much improvement. Will keep trying
L**I
Nice bright white smiles
I bought this for My Grandaughter she was complaining about her 14 year-old teeth not being as white as they could be and now they definitely areโฆ The whole family is using it
A**W
It burns like mouthwash
This my first purple toothpaste. For starters, it kind of burns. Not like a hot mint or cinamon, but something else. Kind of like alcohol and mouthwash burn. It's weird. I think I like it??? I've been using this a couple of weeks and haven't noticed any whitening, but it could be very subtle.My mouth and teeth do at least feel clean when I'm done, but they kind of always do regardless of the toothpaste I use.
Trustpilot
2 weeks ago
1 week ago